Launched in Kenya in 2006, World Migratory Bird Day has become a flagship campaign for the African-Eurasian Waterbird Agreement. Initially conceived as a day for migratory waterbirds in the African-Eurasian Flyway, it quickly grew into a campaign to raise awareness for all migratory birds along all the world’s major flyways. Over the years it has also grown into a global celebration of migratory birds and into a UN-backed campaign that clearly underlines the importance of international cooperation to conserve them.